took their respective laptops, their computers, and they simply typed into the search engine the word egypt. and they got totally different responses. why? because there is that process going on, every time that we search for something on our laptop, we are not only gather information, we are getting information. we're getting information about what we buy, about what we find interesting, about what we like, about perhaps what our political biases may be, so that in theory a search engine that ought to be giving me objective information, and you and i ought to get the same information if we type in the same word, not so anymore. that's kind of scary. >> because somebody is making up his or her mind as to what it is that we want. >> it's not somebody. it is, it is a series of zeros and ones. it's a series of, it is the computer, what is the word i'm looking for? [laughter] algorithm, thank you. [laughter] it is the algorithm which is -- >> algorithm is defined, understand it exists, and i respected and i will salute it. it so there. but i want to know what all of that has to do with journali